Rules of the heat
Version 1 · published 3 Aug 2026, 20:04
# Participation
Participation is limited to bars and bartenders formally selected or approved for "The Heat Is On".
# Submission
Each participating bar submits the requested bartender and signature cocktail information. Unless otherwise agreed, one approved cocktail is published per participating outlet.
# Accuracy
Submitted names, ingredients, descriptions and images must be accurate, appropriate and cleared for campaign use.
# Unique QR code
Each outlet receives a unique QR code linked to its own cocktail voting page. The code may be promoted and displayed but may not be modified, redirected or technically manipulated.
# One vote per bar per day
A consumer may use the QR code to cast one accepted vote for a specific bar per device per calendar day (Europe/Brussels). A consumer may vote for other participating bars on the same day.
# Repeated scans
Scanning the same bar's QR code more than once does not create additional valid votes during that day.
# Fair promotion
Bartenders and bars may promote their participation through normal in-venue and owned communication channels, provided the voting restrictions are respected.
# Prohibited activity
Bots, scripts, purchased or automated traffic, device farms, coordinated technical circumvention, QR manipulation and any attempt to generate artificial votes are prohibited.
# Monitoring
The campaign platform records technical signals required to prevent repeat voting and identify unusual patterns, in accordance with the approved privacy information.
# Invalid votes
21 Agency and/or the brand owner may investigate suspicious activity and exclude votes that are reasonably determined to be invalid or generated in breach of these rules.
# Leaderboard status
The live leaderboard is provisional and may change following validation. The final campaign result is confirmed by 21 Agency and/or the brand owner.
# Campaign conduct
Participating bars and bartenders are expected to follow the approved campaign, brand, responsible-drinking and legal guidelines supplied for the activation.
# Updates
If the rules are updated, the latest published version in the web application and downloadable PDF applies from its publication date.
# Questions
Questions or corrections should be submitted through the campaign contact details provided by 21 Agency.
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